Changing public perceptions

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SAMBRA is widely recognised as a recognized regulatory body of quality, standards, ethics and training of the Motor Body Repair Industry.  However, as an association we are still faced with the mammoth task to change the poor image of the Motor Body Repair Industry.

Until now, motor body repairers were constantly challenged and accused of delivering sub-standard repairs and not behaving ethically. The list of derogative accusations was just about endless.

Concerned members could no longer tolerate being continually commercially disadvantaged by misconceptions of the public at large and embarked upon a programme of restitution. This programme aims to bring respect to the Industry by putting certain mechanisms in place.

The two most significant of these mechanisms were

  • to protect, enhance and ensure that repairs conform to high quality and manufacturer standards,
  • while ensuring sustainable economic viability for the repairer.

It was decided that a mechanism specifically relating to quality must be instituted to secure the trust of the motorist in the repair work.

Therefore, after consultation with members with different infrastructures and from all sectors of the Repair Industry including Motor Manufacturers, Insurers, Finance Houses and the Department of Transport, it was decided to categorize the repair work in relation to equipment, expertise & infrastructure.

Consequently, after intensive research amongst members and all role players in the Industry a criteria for the different types of repair work was compiled.

This criteria was to ensure that the public will respect SAMBRA members as being service providers of substance and that the public will have faith in the repair work, because it conforms to high quality vindicated by expertise, equipment and ethical behaviour.

This in essence means that the SAMBRA logo on a members premises will compel the motorist to feel secure in the knowledge that “a vehicle repaired by a SAMBRA member is safe, trustworthy and repaired to its pre-accident condition, while simultaneously be content that the value of his asset had not been jeopardized.

People normally do not ask for an accident to happen and by knowing that there exists a body with high ethics, standards and quality helps to ease the trauma suffered as a result of the accident.

The grading criteria was therefore designed to create a moral high ground – a platform from which respect is the point of departure.