Richard Green has been reappointed as National Director of SAMBRA with effect from September 2018 after a break of eight years working ‘on the other side’ of the motor repair industry.
He joins at a critical time when the SAMBRA national executive committee is striving to maintain collaborative business partnerships in order to manage industry critical issues.
“I look forward to engaging with truly collaborative business partners in the near future to ensure those relationships are maintained and hopefully improved."
Schooled in the Eastern Cape, Green studied law through Unisa (incomplete) while working at Union Carbide Exploration and Anglo American. His passion lay in the motor industry and he worked during his career for: Volkswagen South Africa Fleet Marketing; Lindsay Saker Group – Dealer Principal; Rezek Motor Group which was bought by Unitrans Motor Group – MD BMW Division, before joining RMI and SAMBRA 2000-2009 as National director SAMBRA.
During 2009 to 2018 he revisited the motor industry as a Marketing Director and General Manager, before his current return.
With a fresh perspective of the industry environment, he says, while he can see a lot of progress has been made in the industry, he would nevertheless still like to work towards a more collaborative environment between the various industry business partners.
“I am concerned about SAMBRA members not receiving fair value from the short term insurance industry. I really would like to see both parties working far more collaboratively in good faith with both sides feeling they are getting fair value for their work,” says Green.
Manufacturers’ approval systems also continue to be restrictive, demanding substantial investments in tooling and other equipment without the SAMBRA member receiving sufficient increase in gross income to provide a fair return on that investment.
“The debate around consumers right to choose their preferred service provider is also ongoing,” says Green.
Green says he finds assessing practices tend to emphasise reduced repair value which ignores the stringent quality and service standards required.
“It is a tough market for SAMBRA members with increasing demands from Insurers, auditors, manufacturers, regulatory systems such as BBBEE and the many others hoops they are required to jump through to maintain a reasonable chance of being considered for work allocation.”
“To get meaningful progress, I feel we all need to work harder and collaborate better. A non-collaborative demand-based system, ‘sign it or leave it’ approach does not serve anyone, particularly when one is trading in a market with over capacity and players “fighting very hard for the same market share,” concludes Green.