New Appointments at SAMBRA

Cape Town-based Charles Canning has just been appointed National Chairman of the South African Motor Body Repairers’ Association (SAMBRA), a proud association of the Retail Motor Industry Organisation (RMI), following in his dad’s footsteps - Barry Canning who was one of SAMBRA’s first national chairman – and Border Regional Chair, Bruce Cumming has been appointed National Vice-Chair.

Richard Green, national director of SAMBRA says both gentlemen are no strangers to the MBR sector and will add great value to SAMBRA members. Charles has spent the
last 27 years in the industry. He is a third-generation family member in a highly
successful family business, Cannings, and is passionate about the industry. “I love the
satisfaction we bring to clients’ when a traumatic experience has been resolved. I really
enjoy watching my staff making the world a better place, one repair at a time. This
business has been built on honesty, integrity and sustainability and those are the
qualities we need to entrench in all our members.”

Similarly, Bruce comes from a long line of the collision repair history of three generations
manning the Gordon Cumming body repair shop. The original downtown body shop was
founded by Gordon Cumming in 1950 and is one of East London’s oldest family
business operations in collision repair. Today the Cumming family operate one of the
most modern production facilities in South Africa. It’s the result of 65 years of hard
endeavours in the body shop business. Like Cannings, service, quality and integrity
form the foundation on which Bruce and his family have built their brand. “Without these
elements, the rest is just bricks and mortar,” says Bruce.

As Chairman Canning is determined to take the association back to the members in the
trenches. “I think that for a long time it’s been out of reach of the members. Our
members want to see tangible things – we want to take SAMBRA back to the members
and we want them to really start seeing tangible value from SAMBRA,” he says. He
acknowledges the industry is tough out there. “We are in a completely overtraded sector
in a poor climate; there are too many barriers for entry for shops to function and provide
services and the shortage of skills is a real issue, as is the retention of talented staff.

Cumming is equally passionate about the skills shortage and believes strongly in the
value of apprenticeships. He is also a strong supporter of buying local. His shop
currently has 9 apprentices and will be taking a further 15 at the end of the year. “It’s a
big investment but so necessary if we are to grow the industry. I believe you can’t help
everyone but you can certainly help the person in front of you and that is what is going
to grow this economy and help unemployment.”

Canning’s best advice for newcomers in the sector is:

 Don’t overcapitalise, concentrate on being compliant
 Make sure that the car park you are attracting is relevant to your business
 Protect your bottom line at all costs, a full workshop doesn’t always guarantee
good profit margins
 Make each customer feel as if they are your only customer