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21 Aug
In the Loop: A message from the SAMBRA National Director – August 26
As we move through August, there is a real sense of momentum across SAMBRA and our industry. This month we celebrate both Women’s Month and TVET Month, two important reminders that the future of collision repair depends on recognising talent, investing in skills and creating opportunities for everyone. Throughout this edition you’ll meet inspiring women who are challenging stereotypes, read about the partnerships helping to develop tomorrow’s artisans, and see why attracting and retaining skilled people remains one of our industry’s greatest priorities. Behind the scenes, we continue working on the issues that matter most to members. Our new CRM system is on track for implementation, our End-of-Life Vehicle project is progressing well, and we have continued engaging with insurers, OEMs and other key stakeholders to build stronger relationships and address the challenges facing our sector. It has also been encouraging to see SAMBRA members flying the flag at industry events around the country, while our consumer awareness campaigns continue to reinforce the value of choosing accredited repairers and maintaining the highest repair standards.As always, thank you for your continued support and commitment to professionalism. Together we are not only strengthening our businesses but helping to shape a more skilled, […]
20 Aug
Driving success: month five of the RMI branding campaign
Our July campaign continued to build awareness of the RMI and drive traffic to our member businesses through strategic exposure on BusinessTech. Results for the article, “Driving transformation and skills in the automotive sector” delivered excellent performance, significantly exceeding industry benchmarks. Results for Business Tech: July The BusinessTech campaign delivered more than 6.4 million digital views, including reach generated through the two Business Talk interviews with Michael Avery featuring Louis van Huyssteen and Noni Tshabalala. The campaign achieved more than 1.9 million article impressions and 275,645 banner impressions, with an outstanding 0.37% engagement rate – more than double the industry benchmark of 0.15%. Social Media July delivered the campaign’s strongest social media visibility to date, generating 480,450 impressions, more than double June’s total. The RMI’s combined social media community also grew to 21,410 followers by month-end, representing 48.9% growth since March and demonstrating continued momentum across the campaign’s digital platforms.
20 Aug
Developing Talent Beyond Stereotypes
August gives us the opportunity to celebrate both Women’s Month and TVET Month, reminding us that the future of South Africa’s automotive repair industry depends on recognising talent wherever it is found. At SAMBRA, we believe it is time to move beyond outdated stereotypes and focus on developing the skills, passion and professionalism that will drive our sector forward. By encouraging more women to pursue rewarding technical careers and strengthening the pathways between vocational training and the workplace, we are helping to build a more diverse, capable and sustainable industry for the future. Women helping to drive South Africa’s automotive aftermarket forward As South Africa celebrates Women’s Month, the Retail Motor Industry Organisation (RMI) recognises the growing contribution of women across its approximately 8,500 employer members. Women are no longer participating only in traditionally administrative or support roles. Across vehicle dealerships, independent workshops, panel beating businesses, parts operations and fuel retail establishments, women are working as sales professionals, technical specialists, qualified artisans, departmental managers, business owners and dealer principals. From training to meaningful career progression The available evidence nevertheless shows that progress remains uneven. Women are entering the automotive skills pipeline in encouraging numbers, but the existing workforce remains approximately […]
