The best practices for marketing a business post-POPI are still being defined. An article published by BusinessLive.co.za called The Popi Act and its impact on marketing a small business gives some insight into how businesses should proceed with direct marketing while ensuring they do not contravene The POPI Act.
How to Market A Business following POPI Guidelines
- Request explicit consent to send direct electronic marketing using a button to ‘Opt-In to email marketing’. A social media follower of your business page does not qualify as someone you can contact via email.
- Ensure your website explains in detail how you collect, store, use and destroy the personal information collected by cookies on your website. Again, users need to accept these terms.
- Keep up-to-date with The Information Regulators guidance notes for understanding the provisions of the Popi Act, which are updated occasionally. Find them here.
- If you don’t require the personal information of a customer to perform a service or help them with an enquiry, and they haven’t expressed a desire to be contacted about marketing offers, securely delete their personal information.
- Train your staff on how to deal with questions about customers personal information. Customers are within their rights to request a copy of all of the information being held by a company, and to ask for it to be securely deleted.
For more information on The POPI Act, log in to read the following articles.
Read the full and original article, here.