Our branding serves as a symbol of belonging and a commitment to upholding high standards, which are crucial for fostering strong business relationships with both our customers and suppliers. Our SAMBRA brand embodies more than just a name; it represents a promise to our customers, signifying trust, professionalism, and quality service.
At the Retail Motor Industry Organisation (RMI) and SAMBRA our brand identity stands as our badge of honour, reflecting decades of excellence in the automotive industry. As we embark on our brand awareness campaign, it’s essential to understand the significance of displaying the RMI and our SAMBRA logos proudly in a manner consistent with our corporate identity manual. It’s a symbol of our commitment to top-class service and integrity, providing our customers with peace of mind and assurance.
Did you know that the RMI has been a leading voice in the retail automotive aftermarket since 1908. Our proud 115-year heritage is encapsulated in our brand identity, reflecting our values of growth, collaboration, integrity, and excellence.
Please support us in our branding drive. We will be promoting our brands to the consumer in June and we want to show one holistic brand that consumers can trust. Ultimately this will drive business into our associations and help build and sustain our sector.
You can support us by:
- Displaying the RMI and SAMBRA brand proudly in your business and on any promotional material. Remember we have a Corporate Identity Manual to guide you on the correct use of our logos. You can contact Danelle for an updated copy of our CI Manual if you have any questions.
- Identifying a high-profile industry leader and RMI member who would be willing to speak in a monthly podcast around the value they see in the RMI as the voice for the industry. Remember the best marketing for a brand are testimonials of happy clients. Once we have identified a person/persons per association we can put a schedule together and post these podcasts on social media, the website, etc.
This will allow us in time to expand our voice as specialists in the sector and start to profile ordinary members and even emerging transformation candidates, sharing their own unique perspectives on the role of the RMI in business growth and sustainability. Please can you send your suggestions of experts to Danelle Van der Merwe – Danelle.vandermerwe@rmi.org.za
Please include name, designation and topic of expertise.
Deadline: 9 April 2024
Let’s continue to uphold the legacy of the RMI and showcase our combined commitment to excellence in everything we do.
