August was another strong month for SAMBRA’s media profile, with coverage spanning the people, technology and consumer issues shaping South Africa’s motor body repair industry.
From highlighting women breaking new ground in spray painting and showcasing the next generation of repair talent, to sharing expert insight on new dent-repair technologies and helping motorists understand what happens when repairs take longer than expected, SAMBRA continued to bring a practical industry perspective to the conversation.
The coverage demonstrates the breadth of issues on which SAMBRA is increasingly being recognised as a trusted voice – from skills and transformation to technology, safety, repairability and the consumer experience.
August media results
| Measure | Result |
|---|---|
| Media placements | 40 |
| Advertising Value Equivalent | R5 839 961,00 |
| PR Value | R17 519 883,00 |
| Audience reach | 17 172 177 |
Media highlight
Why this matters to members
SAMBRA’s ongoing media presence keeps collision repair visible and reinforces the importance of using an accredited repairer. This supports members by increasing awareness of the SAMBRA brand and highlighting the standards and professionalism associated with accredited businesses.
