Building Our Brand – Following the success of the 2024 campaign, the RMI has launched a new six-month national marketing campaign running from March to August 2026.
The campaign is built around the central message:
A Sign You Can Trust
The initiative combines multiple channels to maximise reach, including:
• High-impact outdoor billboards in Gauteng and the Western Cape
• Sponsored digital content on platforms such as BusinessTech
• Digital audio advertising through OFM in regions where billboards are less effective
Campaign objectives
• Introduce the RMI brand to consumers aged 20–40
• Strengthen the reputation of RMI as the trusted automotive aftermarket authority
• Maintain consistent national brand visibility
• Drive motorists to RMI-accredited workshops
• Encourage responsible vehicle maintenance
Campaign performance will be measured through:
• Social media growth
• Video engagement
• Website traffic
• Workshop directory searches
Members are encouraged to actively support the campaign by liking, sharing and engaging with campaign content.
