In The Media
Through targeted earned PR, SAMBRA reinforced its position as a trusted authority in automotive repair.
SAMBRA media coverage positioned the association as a future-focused industry leader addressing rising repair complexity, cost pressures, and evolving vehicle technology. Key messaging highlighted consumer safety risks from hidden damage, changing repair behaviour, and the critical need for skills development and specialised capability in the collision repair sector.
May delivered 26 placements, with an AVE of R2 962 911,00 PR value of R8 780733,00 and total reach of 110 810 – a strong performance reinforcing SAMBRA’s role as a practical, solutions-driven industry leader.
In the media highlights
- https://autoforum.co.za/View-News-Article.aspx?News=misa-tv-shines-spotlight-on-skills-gap-in-sas-motor-industry-26-12-28
- https://www.citizen.co.za/springs-advertiser/news-headlines/2026/05/03/think-you-can-fix-it-later-think-again
- https://www.jozigist.co.za/rising-complexity-reshapes-south-africas-motor-body-repair-landscape/
Social Media
Based on the May 2026 social report, follower growth remained positive across all platforms. LinkedIn continued to deliver the strongest professional audience engagement and visibility.
The focus on industry opportunities, skills development and sector leadership continues to resonate with both industry stakeholders and prospective talent entering the motor body repair sector.
Highlights
- Job listings once again proved to be the top-performing content category, generating the highest reach and interactions across Facebook and LinkedIn
- The promotion of Juan’s MISA TV interview provided additional engagement and visibility for the association.
- SAMBRA’s combined audience grew to more than 8,000 followers across its social platforms
- LinkedIn impressions increasing by 32% month-on-month and TikTok surpassing 1,050 followers.
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