Our July campaign continued to build awareness of the RMI and drive traffic to our member businesses through strategic exposure on BusinessTech. Results for the article, “Driving transformation and skills in the automotive sector” delivered excellent performance, significantly exceeding industry benchmarks.
Results for Business Tech: July
The BusinessTech campaign delivered more than 6.4 million digital views, including reach generated through the two Business Talk interviews with Michael Avery featuring Louis van Huyssteen and Noni Tshabalala. The campaign achieved more than 1.9 million article impressions and 275,645 banner impressions, with an outstanding 0.37% engagement rate – more than double the industry benchmark of 0.15%.
Social Media
July delivered the campaign’s strongest social media visibility to date, generating 480,450 impressions, more than double June’s total. The RMI’s combined social media community also grew to 21,410 followers by month-end, representing 48.9% growth since March and demonstrating continued momentum across the campaign’s digital platforms.
