Our July campaign continued to build awareness of the RMI and drive traffic to our member businesses through strategic exposure on BusinessTech. Results for the article, “Driving transformation and skills in the automotive sector” delivered excellent performance, significantly exceeding industry benchmarks. Results for Business Tech: July The BusinessTech campaign delivered more than 6.4 million digital […]
June marked another strong month for the RMI’s Trust the Sign campaign, with sustained growth across digital channels and increasing engagement with motorists, industry stakeholders and prospective members. Results for the BusinessTech article, “Youth Month shines spotlight on automotive sector’s talent pipeline” Social media performance LinkedIn continued to strengthen the campaign’s presence among industry professionals […]
Throughout June, SAMBRA continued positioning itself as South Africa’s trusted authority on collision repair through proactive media engagement and expert commentary. Media Placements 26 Advertising Value Equivalent R2.96 million PR Value R8.78 million Audience Reach 110,810 Highlights included: If you missed the interview here is the link Why this matters to members Every interview, article and media appearance […]
On Saturday, 16 May 2026, industry members and SAMBRA Eastern Cape gathered for a highly successful and engaging Industry Insights Forum, where valuable discussions, presentations, and demonstrations highlighted the future direction of the automotive repair and refinish sector. The event brought together key industry stakeholders, suppliers, training institutions, and workshop representatives for a day focused […]
RMI’s efforts during May have continued to drive awareness and traffic to our member businesses. Results for the BusinessTech article, “SA’s Automotive Aftermarket – future fit or left behind” May demonstrated continued campaign momentum despite reduced support from launch period media activity: Key Insight Social media continues to drive meaningful traffic into the campaign ecosystem, […]
The 2026 RMI branding campaign, “A Sign You Can Trust,” has delivered a strong start – driving both visibility and real engagement that benefits members. In just one month: Most importantly, this is translating into action: This means more consumers are actively recognising and seeking out accredited workshops. By reinforcing the RMI as a mark […]
