June marked another strong month for the RMI’s Trust the Sign campaign, with sustained growth across digital channels and increasing engagement with motorists, industry stakeholders and prospective members.
Results for the BusinessTech article, “Youth Month shines spotlight on automotive sector’s talent pipeline”
- More than 2.35 million people reached through BusinessTech.
- A further 204,500 impressions generated across RMI’s social media platforms.
- Combined campaign reach of more than 2.55 million during June. 2026 RMI Social Campaign KPIs_lw.docx
Social media performance
LinkedIn continued to strengthen the campaign’s presence among industry professionals and decision-makers, supporting the RMI’s credibility and B2B awareness objectives.
Facebook & Instagram remained the strongest platforms for community growth and engagement, with Facebook increasing to 8,468 followers (+18.7%) and Instagram to 439 followers (+37.6%).
TikTok continued to introduce the RMI to new audiences, helping expand awareness of the organisation and its accredited members among younger South Africans.
Campaign highlights
- More than 2.55 million people reached during June.
- Strong audience growth across all major social platforms.
- 34 direct enquiries about RMI membership and accreditation received via Facebook comments, demonstrating growing interest from prospective members.
- Continued success in positioning the Trust the Sign campaign with both consumers and the automotive industry.
Website reporting
Website reporting for June was temporarily affected after the Google Analytics tracking code was removed during website maintenance following a security incident. While social media platforms continued to record thousands of click-throughs to the RMI website, Google Analytics was unable to capture visitor activity during this period. The issue has been identified and is being resolved.
Key insight
The June campaign demonstrated that brand awareness continues to build beyond the initial campaign launch. While website analytics were temporarily unavailable, strong audience growth, sustained digital reach and increasing membership enquiries show the campaign is successfully strengthening the RMI brand and encouraging greater engagement with accredited businesses.
