Consumer Awareness Campaign PR

Consumer Awareness Campaign PR
Featured - News Member Value Members News

Throughout June, SAMBRA continued positioning itself as South Africa’s trusted authority on collision repair through proactive media engagement and expert commentary.

Media Placements                                                  26

Advertising Value Equivalent                                R2.96 million

PR Value                                                                 R8.78 million

Audience Reach                                                      110,810

Highlights included:

  • Juan interviewed on 702  on opportunities in the automotive space and how the talent pipeline looks. Of interest looking at MIBCO data between 2025 and 2026 the number of apprentices has gone up slightly but the number of journeyman has decreased.   The exception is in the spray painting category where apprentices have decreased and journeymen have actually increased.

If you missed the interview here is the link

  • TimesLIVE youth leadership feature – The editor invited RMI to send an up and coming leader to profile –  See who was invited here.
  • MyBroadband EV repair feature (featured in our Tech Section this month)

Why this matters to members

Every interview, article and media appearance strengthens consumer confidence in accredited repairers and reinforces SAMBRA’s position as the industry’s leading voice.