SAMBRA’s new CRM system will be formally handed over on 8 September, followed by a controlled pilot with a small number of team members through to the end of September. This will allow us to identify and resolve any minor issues before the full rollout in October.
What the system means for members
For members, this represents an important improvement in how SAMBRA manages engagement and support.
Member queries will no longer sit simply as individual emails; they will become part of a structured case and engagement history, allowing us to better understand how, where and why members are engaging with the Association.
Identifying trends and improving support
Over time, this will give SAMBRA a much clearer picture of regional and national trends, recurring member challenges and areas requiring greater intervention.
Ultimately, it will allow us to respond more consistently, identify emerging issues earlier and advocate more effectively on behalf of our members.
