The 2026 RMI branding campaign, “A Sign You Can Trust,” has delivered a strong start – driving both visibility and real engagement that benefits members.
In just one month:
- Over 25 million road users reached through national outdoor campaigns
- More than 2.3 million digital views, with above-average engagement (25% higher than industry standard) on our Business Tech platform. Our featured interview on road safety standards garnered 31,001 views, far exceeding the platform’s average.
- Regional Impact: In the Free State, our digital audio campaign reached over 45,000 unique listeners, with a “listen-through” rate of 96%, ensuring our message was heard loud and clear.
- Strong growth across social platforms, reaching both decision-makers and younger motorists
- LinkedIn – Remarkably, 81% of the engagement on this platform has come from senior decision-makers, specifically Managers (45%) and Directors (36%).
- Facebook – Building Broad Consistency: Facebook has been a powerhouse for consistent reach. Our organic Facebook presence is also surging, with views up by 69.5% and link clicks increasing by over 20% this month.
- TikTok & Instagram – Capturing the Next Generation: We saw a remarkable 225% growth in users aged 25-44 and a 214% increase in Instagram reach. TikTok delivered over 147,000 video views, acting as a cost-effective engine for website traffic.
Most importantly, this is translating into action:
- Website traffic increased by 60%
- Page views more than doubled to over 20,000
- Visits to the “Join RMI” section increased by over 90%
This means more consumers are actively recognising and seeking out accredited workshops.
By reinforcing the RMI as a mark of trust, the campaign is helping direct motorists to businesses that meet professional standards – your businesses.
